MCCARTHY, B. Can generative artificial intelligence help or hinder sustainable marketing? : An overview of its applications, limitations and ethical considerations. Journal of Resilient Economies (ISSN: 2653-1917) , [S. l.], v. 4, n. 2, 2024. DOI: 10.25120/jre.4.2.2024.4153. Disponível em: https://journals.jcu.edu.au/index.php/jre/article/view/4153. Acesso em: 22 apr. 2026.