McCarthy, Breda. “Can Generative Artificial Intelligence Help or Hinder Sustainable Marketing? : An Overview of Its Applications, Limitations and Ethical Considerations”. Journal of Resilient Economies (ISSN: 2653-1917) 4, no. 2 (December 30, 2024). Accessed April 22, 2026. https://journals.jcu.edu.au/index.php/jre/article/view/4153.